Case Study: W Smythe Bates


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The Brief

Arun and his associates had been operating W Smythe Bates for several years when they started working with us. Most of their jobs had come from referrals from their previous excellent work in the real of manufacturing consulting. W Smythe Bates did not have a website previously, but after some remarks about their lack of a website, Arun decided it would be a good idea to invest in one. He turned to McCann Web Design to help redesign his website and get him more leads online.

Our Approach

After looking through the options, we decided to build W Smythe Bates a brand new, stunning website that would paint their business as one of the premier leaders in the manufacturing consulting industry.

When we started with the website build, we first did extensive market research on the top ranking consulting websites in the world. Then we combined professional copywriting with high quality pictures of their work direct from their client's factories, as well as several comprehensive testimonials to establish trust with potential clients. The final solution was a 6 page website that showed the company's excellence in manufacturing consulting and plant management, proven results, and commitment to customer satisfaction.

The Results

Immediately W Smythe Bates started getting compliments on their website from customers and experts in the field. The site receives over 50 visitors per month despite the general low search volume in the industry and has helped grow the premier reputation that W Smythe Bates has reached.